// Equipment Sales Representative

Salary: Base Salary, plus commission on equipment sales

Hours: Monday - Friday 7:30 am - 5:30 pm

Department: Sales Department

Reports To: Sales Manager

FLSA Status: Exempt

Job Description:

Quality Equipment & Parts is seeking an Equipment Sales Representative to join our team in Lake City, Florida. This position is a territory-based, field sales role. The Equipment Sales Representative spends the majority of their time visiting customers, traveling within the assigned territory, conducting equipment demonstrations, and developing relationships with contractors and equipment operators.

The Equipment Sales Representative will be responsible for generating leads, visiting job sites, demonstrating equipment, and guiding customers through the sales process from initial contact to delivery. Success in this position comes from building trust with customers, understanding their equipment needs, and providing reliable solutions that keep their businesses productive.

This position requires someone who is self-motivated, comfortable working in the field, and able to build long-term customer relationships in a competitive equipment market.

Summary:

Responsibilities

• Travel throughout the assigned territory daily to visit customers, job sites, and businesses to generate equipment sales opportunities.
• Develop new business while maintaining strong relationships with existing customers within the assigned territory.
• Visit job sites, meet with contractors and operators, and recommend equipment solutions that match customer needs.
• Conduct equipment demonstrations and provide product application guidance to customers.
• Guide customers through the sales process including equipment selection, quoting, financing options, and delivery coordination.
• Maintain knowledge of manufacturer programs, equipment features, and available financing options.
• Coordinate with parts and service departments to ensure strong customer support and satisfaction.
• Work with the Sales Manager to structure deals and assist customers through the financing process.
• Maintain accurate customer information and sales activity reporting.
• Achieve monthly and annual sales goals.

Qualifications

• Minimum of 2 years of equipment sales or territory-based outside sales experience required
• Direct experience selling compact construction or heavy equipment strongly preferred
• Knowledge of the construction industry and equipment applications
• Ability and willingness to work primarily in the field and travel regularly throughout the assigned territory
• Self-motivated with strong organizational and time management skills
• Excellent customer relationship and communication abilities
• Ability to operate, load/unload, and demonstrate equipment safely for customers
• Familiarity with CRM systems and Microsoft Office applications (Excel, Word, Outlook)
• Ability to analyze and interpret basic sales reports and activity metrics
• Valid driver’s license with a clean driving record (CDL a plus)
• Ability to pass a pre-employment drug screening
• Bilingual (Spanish/English) a plus

About Quality Equipment & Parts, Inc.

Quality Equipment & Parts (QEP) is a family-owned heavy equipment dealership headquartered in Lake City, Florida. For more than 30 years, we have served the forestry, land clearing, and construction industries with dependable equipment, parts, and service. Our roots are in the logging industry, which gives us a practical understanding of the equipment our customers rely on every day.

In addition to being a leading equipment dealer, QEP also designs and manufactures custom-built grapple trucks in North Florida for the tree care and logging industries.

BENEFITS: Group Health Care Options (QEP contributes a portion of employee premium), Dental insurance (QEP pays employee premium), employee parts discount, 401K with 3% Nonelective Contribution, paid vacation, paid holidays, and more.